PanaViz produces media for Hotels, Resorts and Vacation Homes. The hotels have a much larger marketing budget than vacation home owners, but we are creating the SAME content for both of them (at different price points). Where they diverge is the implementation.
Hotels take our large format images, virtual tours and videos and display them prominently on their web sites in LARGE formats. Virtual Tours are easily found, usually on the first page. They distribute images and media through third party sites, in large formats if possible.
Vacation home owners take our high resolution images and scale them into itty, bitty sizes for their sites. Sites like VRBO and Homeaway degrade these images even further. They do not put their videos on VRBO even if they have a 16 photo listing. A majority of the vacation homes that we shoot are significantly better than neighboring 4 star hotels. The owners need to drive home this point. They need to show in high resolution their amenities, their square footage, their multiple rooms as a comparison to the one room vacationers get at a hotel for the same rate.
Here are some suggestions on how to best implement you visual assets.
* Large Images
Even facebook takes images up to 720 pixels wide. Put a link to a slideshow, preferably linking to your own website, that displays images gloriously in fullscreen or a big format. People have larger monitors now, and small images look like thumbnails on some monitors.
* Professional Photography
Your vacation home images should be vibrant and crisp. They should be staged with touches such as flower arrangements, set tables and more. Professional photographers ensure that vertical lines such as wall corners remain vertical in photographs. The photographer should strive to capture the mood of your place.
* Visibility and Accessibility
Videos and Virtual Tours as well as still photos should be implemented on the page describing the property. Your potential clients should not have to click more than 3 times to get to your media.
Have your own website. Showcase your home with quality, well staged photographs and rich media. Have well written, search engine optimized content. If you are listing your property on a site that allows links, link back to your own site. There you can expound on the benefits of your home instead of distracting the looker with other homes in your area. Promote your site on as many venues as possible. Facebook, booking sites, twitter and more.
Many travelers have already discovered the convenience of vacation homes. Others still try to book hotels rooms. Others may have had children and are ready to discover the home away from home joys of a vacation home.
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